This is a fantastic time to be entering the business world, because business is going to change more in the next 10 years than it has in the last 50.

Every day we were saying, 'How can we keep this customer happy?' How can we get ahead in innovation by doing this, because if we don't, somebody else will.

I really had a lot of dreams when I was a kid, and I think a great deal of that grew out of the fact that I had a chance to read a lot.

Our success has really been based on partnerships from the very beginning.

It's fine to celebrate success but it is more important to heed the lessons of failure.

If GM had kept up with technology like the computer industry has, we would all be driving $25 cars that got 1000 MPG.

Life is not divided into semesters. You don't get summers off and very few employers are interested in helping you find yourself.

Great organizations demand a high level of commitment by the people involved.

We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction.

To create a new standard it takes something that's not just a little bit different. It takes something that's really new and really captures people's imagination. And the Macintosh, of all the machines I've ever seen, is the only one that meets that standard.