[ Remark to Apple employees, 1982 :] It’s more fun to be a pirate than to join the Navy.

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.

[ Description of the Macintosh computer :] Insanely great.

[ Inviting John Sculley, then president of PepsiCo, to join Apple Computer :] Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

Students accept astonishing things happening in human genetics without turning a hair but worry about GM soya beans.

My girlfriend always laughs during sex—no matter what she’s reading.

It’s better to be a pirate than to join the navy.

Stay hungry. Stay foolish.

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.