Poems List

[ Remark to Apple employees, 1982 :] It’s more fun to be a pirate than to join the Navy.

The New Yale Book of Quotations

3

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.

The New Yale Book of Quotations

3

[ Description of the Macintosh computer :] Insanely great.

The New Yale Book of Quotations

2

[ Inviting John Sculley, then president of PepsiCo, to join Apple Computer :] Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

The New Yale Book of Quotations

3

Students accept astonishing things happening in human genetics without turning a hair but worry about GM soya beans.

Times Higher Education Supplement (1991)

1
My girlfriend always laughs during sex—no matter what she’s reading.
1
It’s better to be a pirate than to join the navy.
1
Stay hungry. Stay foolish.
2
When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
1
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.
2

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